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iMotions pricing (2026): what iMotions costs
iMotions publishes starting prices for iMotions Lab, its desktop research software, and for nothing else. Commercial users subscribe per module, from $3,400 (€3,000) per module per year. Academic users buy per-module licences from $3,800 (€3,400) and pay an annual Customer Support Program fee on top. CORE, the analysis module, is mandatory, and every other capability is a further module: facial expression analysis, eye tracking, EEG, GSR, voice analysis, webcam eye tracking and more. Hardware sensors are priced separately. iMotions says every quote is unique, and there is no free or light version; student licences exist only through an academic parent account at the student's institution. iMotions does not publish a price for iMotions Online, its browser-based platform, or for Media Analytics, its webcam ad testing product; both are quoted. Prices checked on imotions.com on 19 October 2026.
Updated 19 October 2026 by Jonathan Prescott, Founder, Cavefish. EchoDepth is our product; it is a managed ad testing service, not iMotions software.
iMotions prices at a glance
What iMotions publishes, and what it leaves to a quote. The pricing page shows US dollars to visitors in the US and Canada and euros to everyone else.
| Product | Published price | Basis |
|---|---|---|
| iMotions Lab, commercial | From $3,400 / €3,000 per module | Annual subscription, renewed yearly |
| iMotions Lab, academic | From $3,800 / €3,400 per module | Licence, plus an annual Customer Support Program fee (amount not published) |
| CORE module | Not published separately | Mandatory for every iMotions Lab set-up |
| Hardware sensors | Not included | Eye trackers, EEG, GSR and other sensors are priced separately |
| iMotions Online | Not published | Quote from the solutions team |
| Media Analytics (ad testing) | Not published | Quote; part of iMotions Online, powered by Affectiva technology |
| Free version | None | Student licences only, linked to an academic parent account |
Source: imotions.com/products/pricing and the iMotions Online and Media Analytics product pages, checked 19 October 2026. Prices can change; confirm with iMotions before you budget.
What facial coding costs in iMotions
In iMotions Lab, facial coding is the Facial Expression Analysis module, added to the mandatory CORE module. A commercial facial coding set-up is therefore at least two items on an annual subscription, with each module starting at $3,400 (€3,000) a year. You also need participants, a place or a way to record them, and someone to run and analyse the study. For webcam ad testing without the desktop software, iMotions sells Media Analytics through iMotions Online, priced by quote.
Is iMotions worth paying for?
iMotions earns its price when you need several biosensors on one synchronised timeline: eye tracking with EEG, GSR and facial coding, in a lab, run by your own researchers. If your question is how an audience responds to an ad, second by second, a managed study is usually simpler: you send the ad and get the report, and nobody on your team needs to license or learn the software. For the full comparison, see EchoDepth vs iMotions, and for other options, best facial coding software and the Affectiva alternative.
How EchoDepth pricing works instead
EchoDepth is ad and creative testing run for you. Real, consenting viewers from your audience watch the ad on their own webcam; we code their facial movements against 44 FACS Action Units and report the response second by second, with 15 or more viewers per audience segment. There is no software to license and no hardware to buy. We quote per study, based on how many ads you test, how many viewers you need and how hard your audience is to reach, and reply with a fixed quote within one working day. See EchoDepth pricing and how much ad testing costs across the market.
iMotions pricing questions
Every competitor fact on this page was checked on the vendor's own site on the date shown.
How much does iMotions cost?
iMotions publishes starting prices for iMotions Lab only. Commercial module subscriptions start at $3,400 (€3,000) per module per year; academic module licences start at $3,800 (€3,400) plus an annual Customer Support Program fee. The CORE module is mandatory, and hardware is extra. iMotions says every quote is unique. Prices checked on imotions.com on 19 October 2026.
Is iMotions free?
No. iMotions says it does not offer a free or light version. Student licences exist, but they are linked to an academic parent account at the student's institution.
How much does iMotions Online or Media Analytics cost?
iMotions does not publish a price for iMotions Online or for Media Analytics, its ad testing product. Both are quoted through the iMotions solutions team.
Why does iMotions show prices in dollars or euros?
The iMotions pricing page shows US dollars to visitors in the US and Canada and euros to everyone else.
What does an EchoDepth ad test cost by comparison?
EchoDepth is a managed ad testing service rather than software you license, and it is our product. We quote per study and reply with a fixed quote within one working day. Published starting points are on the EchoDepth pricing page.