Investment
Three ways to work with EchoDepth Insight.
Whether you are evaluating emotional AI for the first time, running a recurring research programme, or integrating EchoDepth into an existing platform — there is an engagement model built for your situation.
Client perspective
"Using EchoDepth from Cavefish allows us to validate ideas quickly, minimising the risk of launching a product or idea."
Gethin Thomas
CEO, Iterate
The situation EchoDepth typically enters
Research that keeps misleading
Your focus groups, surveys, or moderated interviews produce results that don't match what happens at market, in culture, or in clinical practice.
Data you can't act on
You have research data but the gap between what it says and what you need to decide is too large. You need insight, not more data.
Risk before launch
You need to validate an idea, product, or campaign before committing to launch — quickly, without building a new research infrastructure.
All engagements begin with a 30-minute discovery call — no commitment required.
Proof of Concept
You send the data. We analyse and deliver.
Bring us your existing research data — culture survey open-text responses, research session recordings, exit interview transcripts, or concept test data. We run the EchoDepth emotional analysis layer against it and deliver a structured report. You see exactly what EchoDepth surfaces on your own data, with no infrastructure investment or platform setup required.
- Emotional scoring applied to your existing data — no new sessions required
- Culture survey open-text analysis with VAD output, ECI, masked dissatisfaction flags
- Research session analysis — concept test, interview, or ethnographic data
- Text-emotion divergence report: where stated and felt response diverge
- Themed risk register: emotional valence by topic area
- A specific finding and recommendation anchored in the emotional data
- Delivered as a PDF report, typically within five working days of data receipt
- No platform login, no technical setup — data in, report out
Right for: Teams evaluating what EchoDepth surfaces on their own data before committing further. Organisations that already have culture survey or research data and want a one-off emotional intelligence layer on it. Research agencies building a proposal that includes emotional AI methodology. Clients who need internal sign-off before adopting a new tool.
Discuss a POC →Annual Subscription
Platform access or API integration — your choice
Ongoing access to EchoDepth on an annual basis, in the format that fits your workflow. If your team runs research directly, you get full SaaS platform access — log in, run sessions, view dashboards, generate reports. If you want EchoDepth embedded in your own research platform or tooling, you get API access instead — the emotional intelligence layer surfaces in your existing environment.
- SaaS option: full platform access — sessions, dashboards, all vertical reports
- API option: EchoDepth emotional scoring integrated into your own system or research platform
- Agreed annual session quota or API call volume, with rollover provision
- Culture survey text analysis — emotional scoring on open-text responses at scale
- Quarterly business review and longitudinal delta reporting
- Priority technical support and dedicated account contact
- Onboarding and researcher training session (remote, included)
- UK GDPR documentation package
- Six-month review with scope adjustment option
Right for: Research teams running recurring programmes — pharma, FMCG, concept testing — where EchoDepth needs to be part of every cycle. People and culture teams building a longitudinal emotional intelligence baseline across reporting periods. Technology teams and agencies that want to integrate the EchoDepth emotional signal into their own platform via API, without managing a separate research environment.
Discuss a Subscription →Consultancy & Development
Ad-hoc analysis, training & system integration
Project-based work with no minimum commitment. Covers three use cases: ad-hoc data analysis (you send data, we deliver a report — same model as the POC but for ongoing one-off requests); researcher and leadership training (interpreting VAD output, culture report methodology, emotional AI study design); and development work (embedding EchoDepth into existing research platforms, CRMs, or internal tools).
- Ad-hoc data analysis: you send your data, we deliver an EchoDepth report — project by project, no subscription
- Training: researcher and analyst training on VAD output interpretation, culture report methodology, emotional AI study design
- Board workshops: culture report interpretation sessions for senior leadership and board teams
- Development: EchoDepth API integration into existing research platforms, CRMs, or internal tooling
- Retrospective analysis: emotional AI applied to historical culture survey or research data you already hold
- Billed by project scope or day rate — agreed in writing before any work begins
Right for: Organisations that have data already and want a one-off emotional analysis without committing to a subscription.
The EchoDepth difference
Data → information → knowledge you can act on.
Most research tools stop at the data. EchoDepth goes further — translating raw emotional signal into structured insight and then into specific, actionable recommendations your team can implement. We are data experts: we can ingest and analyse whatever data you already hold, not just data generated inside the platform.
Getting started
From first call to first insight in four steps.
Every engagement — regardless of model — follows the same onboarding path. The discovery call is the only step that costs nothing and commits nothing.
30-minute discovery call
We understand your research challenge, your existing methodology, and your organisational context. You understand how EchoDepth works and whether it fits. At the end of the call, we agree a specific next step — or agree it is not the right fit. No pitch deck, no follow-up pressure.
Scope and agreement
For a POC: we agree the research question, participant scope, and deliverable. For annual subscription: we agree the session quota, reporting cadence, and support model. For consultancy: we agree the project definition, deliverable, and timeline. A short agreement is signed — no lengthy procurement process.
Technical onboarding
API credentials, participant briefing materials, consent flows, and session configuration. Typically completed within five to ten working days of agreement. For culture survey analysis, onboarding takes less than 24 hours — you upload the data, we begin scoring. No new tooling required on your side.
Research, delivery, and review
Sessions run remotely. Reports are delivered within agreed turnaround times. For annual subscribers, a quarterly review tracks what has changed emotionally across your research programmes — and whether the findings are shifting decisions. Every deliverable is structured for the audience that matters: researcher, brand team, or board.
At a glance
Not sure which model fits?
| API POC | Annual | Consultancy | |
|---|---|---|---|
| Term | 3 months | 12 months | Per project |
| Platform access | — (report only) | SaaS or API | Project scope |
| Culture survey analysis | — | ✓ | ✓ |
| Longitudinal tracking | — | ✓ | — |
| Training included | — | ✓ | ✓ |
| Integration development | — | — | ✓ |
| Minimum commitment | 3 months | 12 months | None |
| Pricing model | Fixed scope | Annual fee | Project / day rate |
All investment discussions begin with a discovery call. Pricing is agreed in advance and in writing for every engagement.
Indicative investment
From £3,500
Proof of concept
Fixed scope, defined deliverable
From £12,000 / yr
Annual subscription
SaaS platform or API access
From £1,800 / day
Consultancy & development
Ad-hoc projects, no minimum
All projects are scoped and priced in writing before any work begins. Discovery call is always free.
Common questions
Questions about working with EchoDepth Insight.
Next step
Start with a conversation, not a contract.
Book a 30-minute discovery call. We will understand your research challenge, show you the platform, and recommend the engagement model that fits — with no commitment and no follow-up pressure if it is not the right fit.
Or email hello@cavefish.co.uk with a brief description of your research challenge.